SilverCross Nia
For the launch of SilverCross's Nia stroller, SuperBlimp designed and produced a cinematic product film built around a single visual idea: the stroller as a geometric object that folds, unfolds, and evolves through motion. Working directly with SilverCross, we developed the creative concept, built the CG world, and handled the full production from first treatment through to finished film.The result is a piece that treats the product as sculptural rather than literal. A premium stroller presented with the considered visual language of a luxury object.
Print - Key Visuals
Process & Development
Credits
Credits
Client: SilverCross · Client Creative Lead: Phil Hunter
SuperBlimp’s role: Full production. Concept development, CG, animation, and finish.
Production (SuperBlimp) Director & CG/VFX Supervisor: Antonio Milo · Executive Producer & Producer: Mathieu Leborgne · Lighting Lead: Antonio Milo · Texture & Asset Look Dev: Federico Abram · Asset Modelling: Martin Brodniansky · Layout / Previz: Antonio Milo · Compositing: Antonio Milo · Editorial: Antonio Milo, Mathieu Leborgne · Colour / Grade: Antonio Milo · Sound Design / Mix: Chris Green · Music: Chris Green
Partner Studio Argentum Studio: Rigging, Technical Animation, and Cloth Simulation Team: Germans Alekseikovs, Eugene Pravdin, Pavel Grishin, Katerina Likhacheva
